Food Truck

For this project, we were tasked with creating a full branding system for a food truck based on the culture and identity of a specific country. I selected Ghana and drew inspiration from its vibrant colors, traditional patterns, and rich cultural symbolism. The project required designing a custom logo and a complete set of branded packaging materials, including a bag, cylinder, tray, and box. Each design element was developed to capture the warmth, energy, and authenticity of Ghanaian cuisine and culture while maintaining a cohesive visual style. The goal was to create a visually striking and unified brand that celebrates Ghana’s identity and enhances the overall customer experience.